Brady Fitzgerald's Blog (a.k.a. "The Phreshest Blog, Like, Ever!!!")

The issue of global warming is not a new one and has been around for many years.  Although it seems that it is becoming more and more recognized lately, there are still people who may not know about some of the effects or ways they can help the cause.  There are many programs and groups out there pushing the issue and trying to increase awareness of global warming.  We are here to do just the same. 

Our campaign has a target audience of families living in neighborhoods or communities, particularly in suburban or city areas.  The main point we want to get across to them is that they can start making a difference on a large scale issue just by doing little things to help the cause. "Every little bit counts" will be a message we give to naysayers who dismiss global warming (for one reason or another), in an attempt to make them realize that recycling and carpooling are obvious things we can do to better our world, and would only be beneficial regardless of their views on the "global warming" problem. 

We are talking to individuals, couples, and families who live in suburban or city areas that are a part of a community or neighborhood environment.  That leaves some room for questioning and is not very specific, but that is because we believe that everyone can help make a difference.  The people who will be impacted by this are people who might already believe that global warming is becoming an issue but do not know what they can do to help. 

The current perception of our audience is that some issues are causing problems and will effect the future of their world.  Our campaign will solidify that perception and let them know where are ways to help.  This issue may not directly effect the audience in their lifetime.  But knowing that doing little things now will make the world a better place is something we are counting on to be motivation for them to make a change.  This is an issue that has been around for a while not and is becoming more and more recognized every day. 

After seeing our campaign the audience will begin to take steps to promote recycling and to reduce the carbon footprint in their neighborhood.  We will get them to do that by showing them that they are very little things that are not that hard to take the time to do.  It will not be a life changing act that will effect the way they live their day to day lives, but in the end have a much greater impact on a larger scale when everyone works together.  This campaign is to focus on what we want people to do, which will make them realize how good it will feel to know why will be making difference. If you teach your children at a young age to recycle, then they will grow up and pass on those morals to their children, and their children's children... 

Positioning statement:

"Making a difference is easier than you think." 

Our campaign is a simple reminder that you don't have to do something amazing to make a change on such a vast stage.  Starting out small will eventually branch out and will eventually have many people working towards such a noble cause.  

The action we want is for then to make little changes, easy things to do like recycle or utilize different types of transportation to reduce carbon footprint.  The benefit will come from the good feeling they get knowing they might be helping better the world for future generations. Not to mention, Mother Earth can rest happy knowing more people are doing their parts to help her out. 

We believe that through a common understanding, the decency of mankind can surely out shadow it's invention of greed, and one day work together towards a greener planet. It is through understanding that we, as a species, not as divided cultures, can begin to reverse the carbon footprint placed upon our planet from hundreds of years of negligence and self-involved dismissive behavior. 

Other details and information supporting the issue will be coming soon.  Production of a logo for the organization will be coming soon as well as other important information that is incorporated with the campaign.